In today’s digital world, visual content is becoming increasingly important in terms of engaging and communicating with audiences. One of the most popular forms of visual content is infographics – a combination of graphics, images, and text that convey information in a visually appealing and easy-to-understand manner. With the rise of social media and the need for easily shareable content, infographics have become a valuable tool for businesses, educators, and marketers alike.
Piktochart is a web-based infographic design tool that allows users to create professional-looking infographics without any design experience. It offers a variety of templates, icons, and images to choose from, making it a go-to platform for creating informative and eye-catching infographics. In this blog post, we will discuss the importance of infographics and provide tips for creating effective infographics using Piktochart.
What is Piktochart?
Piktochart is an online tool that enables users to create visually appealing infographics, presentations, and reports. It was founded in 2011 and has since become a popular choice for individuals and businesses looking to create professional-looking visuals without the help of a graphic designer. The platform offers a user-friendly interface and a wide range of customizable templates, making it accessible to users of all levels of design experience.
Piktochart also offers a library of more than 6000 icons, images, and vectors, as well as the option to upload custom images. Users can also add interactive elements such as charts, maps, videos, and links to their infographics. The platform is available in both free and paid versions, with the paid version offering more features and options for customization.
Importance of Infographics
Infographics have become a popular form of visual communication due to their effectiveness in conveying complex information in a simple and visually appealing way. Here are some reasons why infographics are important:
Increase Engagement
With the rise of social media and the decreasing attention span of audiences, it has become increasingly challenging to capture and maintain people’s interest. Infographics provide a visually appealing way to present information that makes it more likely for people to pay attention and engage with the content.
Improve Understanding and Retention
Infographics combine text, images, and graphics in a way that helps people process and understand complex information more easily. Studies have shown that visuals can improve comprehension and retention of information by up to 65%. By using infographics, you can effectively convey your message and ensure that your audience retains the information.
Boost Brand Awareness
Infographics are highly shareable and can be used on various platforms, including social media, websites, and presentations. They also allow for branding and customization, making them an effective tool for increasing brand awareness and recognition.
Tips for Creating Infographics with Piktochart
Now that we have covered the basics of Piktochart and the importance of infographics, let’s dive into some tips for creating effective infographics using this platform.
Design Tips
- Choose the Right Template
Piktochart offers a variety of templates for different types of infographics, including timelines, comparison charts, and process diagrams. When selecting a template, consider the type of information you want to present and choose one that best suits your needs. You can also customize the templates, but starting with a relevant one will save you time and effort.
- Keep It Simple
The purpose of infographics is to make complex information easy to understand and digest. Therefore, it is crucial to keep the design simple and clutter-free. Avoid overcrowding your infographic with too much text or graphics, as it can overwhelm the reader. Stick to a clean and minimalistic design that allows the information to stand out.
- Use High-Quality Images
Visuals are a crucial element of infographics, and using low-quality images can diminish the overall impact. Piktochart offers a library of high-quality images, icons, and vectors that you can use in your design. You can also upload your images, but make sure they are of good quality and relevant to the content.
- Choose a Color Scheme
Colors play an essential role in creating visually appealing infographics. It is recommended to stick to a color scheme of 3-4 colors to maintain consistency throughout the design. You can use tools like Coolors or Adobe Color to create a cohesive color palette for your infographic.
- Use Visual Hierarchy
Visual hierarchy refers to the arrangement of elements on a page to guide the reader’s eye through the content. In an infographic, you can use size, color, and placement to create a visual hierarchy. Use larger and bolder fonts for important information and lighter colors for less critical details. This will help readers focus on the most crucial points of your infographic.
Content Tips
- Know Your Audience
Before creating an infographic, it is essential to understand who your target audience is. Knowing their interests, preferences, and level of understanding will help you create content that resonates with them. For example, if your target audience is young adults, you may want to use more casual language and pop culture references, while an infographic for professionals may require a more formal tone and industry-specific terminology.
- Keep It Concise
The purpose of an infographic is to present information in a succinct and easily understandable manner. Therefore, it is essential to keep the text to a minimum and only include the most relevant information. Use bullet points, short sentences, and headings to break up the text and make it easier to read.
- Use Data and Statistics
Infographics are an excellent way to present data and statistics as they can make numbers and figures more visually appealing and easier to interpret. Use charts, graphs, and diagrams to present data, and make sure to cite your sources for credibility.
- Tell a Story
Infographics are not just about presenting information; they can also tell a story. Use a narrative structure to guide the reader through the information and create a compelling storyline. This will help keep the reader engaged and make the information more memorable.
- Keep It Relevant and Credible
When creating an infographic, it is vital to use accurate and relevant information from credible sources. Misleading or incorrect information can harm your credibility and undermine the purpose of the infographic. Make sure to fact-check all the information before including it in your design.
Sharing and Promoting Infographics
- Optimize for Social Media
Infographics are highly shareable on social media platforms, so it is essential to optimize them for different channels. For example, the ideal size for sharing on Instagram is different from that of LinkedIn. Piktochart offers preset sizes for various social media platforms, making it easy to optimize your designs.
- Add Share Buttons
Make it easy for people to share your infographics by adding social media share buttons to your design. You can also include a call-to-action urging readers to share the infographic with their followers, increasing the chances of it going viral.
- Utilize Hashtags
Hashtags are a great way to increase the visibility of your infographics on social media platforms. Research popular hashtags related to your industry or topic and include them in your posts. This will help your infographic reach a wider audience and increase engagement.
- Collaborate with Others
Collaboration with other businesses or influencers in your niche can help expand the reach of your infographics. Reach out to relevant individuals or companies and propose a collaboration where both parties can share and promote each other’s infographics on their platforms.
- Include a Call-to-Action
Your infographic should have a clear call-to-action that tells the reader what to do after viewing it. This could be visiting your website, downloading a free resource, or signing up for a newsletter. Including a call-to-action will help drive traffic and conversions.
Conclusion
Infographics are an effective way to present information in a visually appealing and easy-to-understand manner. Piktochart offers a user-friendly platform for creating professional-looking infographics without any design experience. By following the tips discussed in this blog post, you can create engaging and shareable infographics that will help you reach your audience and achieve your communication goals. So go ahead and give Piktochart a try and start creating stunning infographics today!